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How is online dating industry using big data

How is online dating industry using big data

The global online dating market has been segmented on the basis of purpose, channels, devices and revenue models. On the basis of purpose, online dating has been segmented into casual relationship, socializing and marriage. The two main channels for using online dating services are dating websites and dating apps. Furthermore, on the basis of devices, online dating has been divided into mobile and desktop. Revenue models for online dating are how is online dating industry using big data into membership subscription and freemium.

The global online dating market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period The market is expected to be driven by various growth enhancing factors such as rising internet penetration, increasing smartphone penetration, rising single adults population, changing perception of online dating, etc.

However, the market is not free from challenges that are hindering its growth.

As of April, one in every eighteen United States citizens are using big data to find a companionship [9]. In the age of online dating, big data analytics has. With a $3 billion market size in the US, the online dating industry is dominated by large players monetizing through subscriptions or the According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app .