Ideally, dating sites want people to set up a profile, message people they're interested in, and come back day after day. The split for users from social media is This suggests that Match isn't focused on using social as an acquisition channel. This is a bit surprising, considering the sheer number of people who use social media. Ideally, you would want a larger percentage of new visitors from social media than Match's This likely means that Match either doesn't have a good social advertising strategy or that their budget is very small.
With social, we're seeing a flip in what we saw with Match.
As the internet plays an ever greater part in our social lives, with sites such as Facebook helping us to keep in touch with our friends, it's. Dating sites, anyone? and incase you still aren't convinced, at age 26 there are more men seeking women through online dating sites.