Let's set the stage to give you an understanding of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. Noticeably absent from eHarmony's traffic breakdown is any amount of social media traffic, which should be a concern for the dating site. Organic traffic: eHarmony looks like the winner, but they're still losing.
Match's organic traffic makes up In the other corner: eHarmony. VRBOeHarmony has an advantage in nonbranded, organic keywords. Looking at the same SpyFu data for eHarmony, they rank for 14, total keywords, and ranks on page 1 for 5, of keywords.
Those page 1 rankings look pretty good compared to Match, but all of eHarmony's keywords only drive 1.
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